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Abbott India Radio

So what’s the best way to engage your employees when you have hundreds or thousands of them?
E-mailers? Na…
An off-site ! But you can’t do that more than once a year…
Fun games at lunchtime in the cafeteria? Imagine the FOMO of people who missed out!
Our own Radio Station? YES !

That’s exactly what we successfully did for three years, in collaboration with Radio Mirchi’s digital team. Thousands of Abbott’s medical reps across India participated, contributed and were trained and entertained on individual channels for each Business Unit!

No matter what platform you want to host your radio station on — mobile radio/digital/your website — we have the tech. Remember content is king!

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